Expert panel with SCOM partner Redact

New ways of working in the newsroom: transformation through content operations

The newsroom is a done deal, the team has been informed and the agency is involved in the implementation, now it's time to get started. It is not always clear to companies in advance what changes the team will face when switching to working in the newsroom: Changed processes, altered editorial conferences or new roles and responsibilities can quickly cause frustration. In the webinar with our SCOM partner Redact, we show the hurdles and opportunities.

The transformation of communication landscapes: an opportunity for improved collaboration!

Companies are increasingly gearing their working methods to the growing communication and content requirements and generally need new forms of organization to do so. One possible model is the newsroom. The topic of content operations, which encompasses the processes, responsibilities and technology for the efficient creation and management of content over the entire life cycle, comes up at the latest when implementing the newsroom.

Together with our partner agency Redact from Switzerland, in this webinar we look at common problem areas and challenges in the day-to-day business of a communications and marketing department. We will explain why the introduction of a newsroom must be seen as a transformation process and change project.

We will talk about this in this webinar

✓ Is the introduction of newsrooms always a transformation process?
Michael Schmitz shows which aspects of the introduction of newsrooms are always visible in companies from the provider's point of view and what project managers should pay particular attention to during the introduction.

✓ Hurdles for the strategic alignment of communication in the corporate newsroom
Our SCOM partner Redact explains the hurdles and challenges they experience in their day-to-day agency work in the transformation of companies into media houses. 

✓ Possible steps in the transformation towards new structures and processes
Companies want to create content quickly and efficiently across departments. But change takes time and flexibility. Redact has made the transformation easier for companies with these measures. 

✓ What companies gain from efficient content operations
Content operations are the basis for the strategic alignment of corresponding integrated communication. Redact gives examples of how operational changes can influence strategy in the long term. 

✓ Discussion
Join us and put your questions live to Barbara Mayer, Hansjörg Hinden and Michael Schmitz.

Participants

hj_hinden_web
Head Content Marketing & Strategy, Redact

Hansjörg Hinden

As an enthusiastic mountain runner, Hansjörg Hinden likes to aim high. And he knows that only those who manage their energy and sometimes take a detour can sign the summit book. It is always important not to lose sight of the goal.

barbara_mayer_web

Content strategist, Redact

Barbara Mayer

From content audits, content design and UX writing to content operations: as a content strategist, Barbara Mayer masters the small and large tools for developing and successfully implementing content marketing concepts for companies.

Scompler_Signature_Michael

Scompler Technologies GmbH

Michael Schmitz

As Head Strategy Consulting & Partner Development, Michael Schmitz advises clients of Scompler on how to successfully operationalize their content strategy.

Registration for the webinar on October 11 at 11 a.m.

Please register here - we look forward to seeing you!

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