Live webinar with SCOM|MOSS on March 7, 2023
7 surefire ways to make a mess of your newsroom ...
Experience two of the most renowned newsroom experts in a webinar: Mirko Lange and Christoph Moss.
... and what you should do instead
Live webinar on March 7, 2023 from 10:00 to 11:00 a.m.
The Corporate Newsroom: Answers to questions you may not have asked yourself before!
Prof. Dr. Christoph Moss and Mirko Lange present typical mistakes in the newsroom and talk about their daily consulting practice.
- Many newsroom projects, both real and digital, fail because elementary mistakes are made in the conception and structure of the newsroom organization.
- The triad of mindset, skillset and toolset is neither implemented nor practiced. People are inadequately prepared for the changed culture (topics instead of channels) and no sense is conveyed as to why they now suddenly need something so new-fangled
- So what questions should you ask yourself at the beginning and what typical mistakes are made?
- And: what answers are there
Ask your questions live to Prof. Dr. Christoph Moss and Mirko Lange!
Your hosts for the webinar
Mirko Lange
Scompler Technologies GmbH
Mirko Lange is one of the most renowned strategy consultants for content and content marketing in the German-speaking world. He is the founder and managing director of Scompler. Scompler is used as a planning tool by dozens of newsrooms.
Prof. Dr. Christoph Moss
Mediamoss GmbH
Prof. Dr. Christoph Moss is Professor of Communication and Marketing. He developed the corporate newsroom model and has already implemented it more than 120 times with his agency Mediamoss.
