Recording of the web seminar:

Stories: From substance to staging

Strategists keep the reins in their hands: you can only successfully play out your stories if you plan them strategically correctly. When planning stories, determine the channel mix, the messages and other specifications according to which the content should be created for your target groups.

Controlling communication through stories

The term story is often used in a variety of ways in communication and marketing. In Scompler , the story is one of the central elements for the planning and implementation of content. It serves as an organizational tool to securely achieve the desired communication goals and bundles the related content that is to be played out in the relevant channels.

The content of the web seminar

✓ What are stories?
We discuss numerous perspectives on stories.

✓ Storyboarding and storybuilding
These two methods help to strategically align your stories and implement them correctly.

✓ Examples
We show you how to add strategic parameters to stories and thus achieve the desired design (staging) with your team.

✓ open question and answer session

Scompler Technologies GmbH

Our expert for content strategy

As Head Strategy Consulting, Michael Schmitz advises clients of Scompler on how to successfully operationalize their content strategy.

Do you have any questions about Scompler?

Please feel free to contact us.

ANY QUESTIONS ABOUT THE CONTENT COMMAND CENTER OR THE SCOMPLER THEME SCORE?

Send us your questions using the form or arrange a non-binding demo directly.

Björn Bröhl
C3PO | Chief Product | Processes | People Officer

Scompler Technologies GmbH

Make an appointment with Björn

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