Live webinar on April 9
Next-level topic planning
Advantages of exploratory topic analysis
- What data exploratory topic analysis can use to change your content strategy
- How insights can be mapped centrally and integrated into day-to-day operations
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Introduction to exploratory topic analysis with Scompler and CRTN
Live webinar: Tuesday, April 9, 11 a.m. - 12 p.m.
The eternal question of the optimal topics: Where is the strategic potential? What does the target group want? What editorial spin should we put on the story? CRTN's exploratory topic analysis (ETA) provides simple and evidence-based answers - directly in Scompler!
In the webinar, Paul Ledder from CRTN and Michael Schmitz from Scompler explain how the ETA supports holistic and efficient topic planning and evaluation and helps with the creative design of editorial content.
With the help of strategic topic planning, you can communicate consistent and clearly defined messages across different channels and design your communication for maximum impact.
The explorative topic analysis provides valuable insights that can be integrated and accessed centrally in Scompler in the future. You gain insights into individually tailored data power for strategic, topic-centered, cross-channel communication.
We show the operationalization with concrete examples: How the interaction between ETA and Scompler takes the planning process to a new level in different phases.
Your speakers
Michael Schmitz
Scompler Technologies GmbH
As Head Partner & Solutions, Michael Schmitz advises customers of Scompler on how to successfully operationalize their content strategy.
Paul Ledder
CRTN Marketing GmbH
As the founder of CRTN, Paul Ledder makes complex issues understandable - whether it's new processes in communications departments, channel landscapes or target group architecture.