Webinar recording

From silo thinking to a shared story

How STRABAG is revamping its communications

Webinar with STRABAG: From silo thinking to a shared story

External webinar at SCM on February 24, 10-11 a.m.

How can corporate communications be successful in an international organization with many departments and locations? STRABAG aims to consolidate internal and external communication across the group, manage it transparently, and topics with common topics . In this session, Tanja Foerster from STRABAG and Alexander Wolf from Scompler will show how integrated corporate communications work in practice—from clear roles in the corporate newsroom to central planning on a single platform.

In our webinar, you will find out about:

What you can expect

  • A practical case study from the corporate communications department of an international construction group
  • Insight into the central editorial planning of the Corporate Story Hub at STRABAG
  • Recommendations for transparent and integrated communication management

Your takeaways

  • How integrated communication enables overview and alignment
  • What roles, structures, and processes make corporate communications effective and scalable?
  • Best practices for using a central platform in communications and marketing teams

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Webinar recording: Corporate communications at STRABAG

Portrait of Alexander Wolf Scompler on STRABAG's new communication channels in a webinar for professionals.

Alexander Wolf

Senior Customer Consultant, Scompler

As a senior customer consultant, Alexander Wolf works closely with the communications and marketing departments of Scompler's customers on a daily basis. From his consulting experience, he is familiar with the various challenges faced by teams and can offer specific recommendations for transparent and collaborative communication.

Tanja Förster Portrait: Corporate newsroom expert explains modern editorial planning at STRABAG.

Tanja Förster

Corporate Communications | Deputy Head of CSH, STRABAG

Tanja Förster is responsible for the operational management of the Corporate Story Hub at STRABAG, designs central editorial processes, and drives integrated, cross-channel communication. Her focus: transparent planning, efficient workflows, and data-based management with measurable KPIs.