Strategic content marketing

Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"
Planning with data, but the right way! Recommendations for data-based content and communication management
Purpose and Stratecution: How to implement your content and communication strategy in everyday life
Interview with Svenja Teichmann: Strategy forms the basis of social media management
Presentation: Strategic content marketing from marketing technique to management discipline
The content gap: Between customer journey and customer experience
Live presentation: Strategic content marketing from marketing technique to management discipline
The fish in the radar - how the strategy gets into the content
Newsroom concept: a content strategy, uniform planning, shared success
The six stages of content operations
Whitepaper on the Content Maturity Matrix
Interactive infographic: How to feed the content monster without being eaten
Strategic content marketing A framework for strategy development
Interactive infographic: How to feed the content monster without being eaten
From social media to content marketing: "We have to stop thinking from the channel!"