Strategic content marketing

Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"
Planning with data, but the right way! Recommendations for data-based content and communication management
Purpose and stratecution: implementing content and communication strategy in everyday life
Interview Svenja Teichmann Strategy Basis Social Media Management
Presentation of strategic content marketing
The content gap: Between customer journey and customer experience
Live presentation: Strategic content marketing
Newsroom concept: a content strategy, uniform planning, shared success
Strategic content marketing framework
SCOM Checklist Personas
Interactive infographic Content Monster feeds