The platform for strategic communication
Features and functions of Scompler
With Scompler, you are saying goodbye to annoying silos, uncoordinated messages, and chaotic Excel lists.
Scompler connects goals, messages, channels, and teams for more consistent, efficient, and effective communication. Over 25% of DAX companies and more than 450 other organizations manage their strategic communication with Scompler.
Our platform is the central hub for all content activities: from strategy and planning to creation and publication to analysis and impact measurement. Discover the Scompler features!
All features at a glance
Strategic topic planning in Scompler
With Scompler, you manage all your communication and content centrally and transparently. Define the strategically important topics of your organization in the topic architecture and link them to goals, personas, and narratives. This makes your content strategy comprehensible and actionable for all stakeholders.
- Transparent topic architecture:structured into topics, stories, and articles. Assign content to primary and secondary topics and reorganize it flexibly using drag & drop.
- Strategic parameters: Define your strategic goals, markets, and target groups, and use them as the starting point for all communication.
- Targeted planning:Develop tailor-made strategies for each persona and manage topics and stories specifically for each target group.
- Topic score: Prioritize your topics transparently topics everyone based on your business and communication goals.
Scompler AI Use Cases
From topic description and story framing to quick social posts and project management to your organized corporate styles: read about our Scompler AI use cases.
Content and editorial planning in Scompler
With Scompler, you manage your editorial activities centrally, across teams, and transparent - from long-term project and campaign planning to cross-channel publishing. Filter and structure your content plans by channel, strategic goals, teams, or campaigns, and share individual views with your stakeholders and teams.
- Flexible calendar views: from operational weekly calendars, Kanban boards, and social media views to long-term project and campaign plans.
- Central overview: See at one glance which content is planned, who will publish it, and when - and change timings with drag-and-drop functionality.
- Omnichannel orchestration: Consistently plan and control content across all channels, from social media to websites to press releases.
Content production and publication in Scompler
Scompler supports you not only with strategic planning, but also with efficient orchestration in your everyday work - from joint content production to direct publishing and community management.
- AI-powered content creation: Create content directly in Scompler using the integrated editor, Scompler AI , text checks, and direct connection to social media channels.
- Integrated media database: Store your files, images, and videos directly in the article card and integrate them seamlessly.
- Direct publishing and community management: Plan and publish content directly and automatically on Facebook, Instagram, LinkedIn, X, TikTok, YouTube, and Threads—and integrate your community management as an add-on.
- Practical connections: Integrate external systems such as digital asset management, CMS, and specific intranet and PR solutions (e.g., Staffbase, Presspage), or DeepL.
Collaboration, workflows, and transparency in Scompler
Scompler creates clear responsibilities and efficient collaboration with roles, configurable workflows, tasks, and transparent approvals.
- Roles & responsibilities:work with individual roles (topic owner, content producer, etc.) – so that everyone knows who is responsible for what and when.
- Workflows & approval processes: Define workflows and approvals in a structured manner so that content can be consistently reviewed, coordinated, and published - with a practical chat function directly at article level.
- Integrated task management: Manage content-related tasks directly in Scompler, reducing the need for additional project management tools. With the Scompler mobile app, you can keep track of tasks and calendars even when you're on the go.
Reporting & Performance Insights in Scompler
Scompler supports you in continuously reviewing and developing your content strategy in a data-driven manner. Integrated reports, performance dashboards for your channels, and powerful analytics connections make your successes measurable and the impact of your communication visible.
- Input analysis: Links strategic planning with your content production and shows which topics, formats, and goals your communication is designed for—and which it is not.
- Central performance dashboards: Analyze your social media performance by channel, target group, and strategic parameters, aggregated at the story or topic level.
- Seamless integration of analytics tools: Utilizes existing analytics setups via integrations, e.g., with Google Analytics, Landau Media, or Talkwalker.
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Scompler Explained: Your upgrade for strategic communication
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