Webinar recording with Presspage

Crisis communication vs. issue management

Why communicators cannot afford to be careless!

Crisis communication: Communicate successfully in an emergency!

English webinar on May 20th, 11 am -12 pm (CET)

Why communication is so crucial, especially in challenging times: If communicators do not respond quickly, clearly, and transparently, there is a risk that others will take control of the narrative—and write it for them. But don't worry: there is a lot we can do to meet these challenges—in actual crises. Or are they more like issues?

Crisis and issue communication: These two disciplines are often confused in practice, even though they require very different strategies, tones, degrees of urgency, and tools.

In this joint webinar, our experts on the digital aspects of crisis and issue communication, Michael Schmitz (Scompler) and Bart Verhulst (Presspage), explain the difference between crisis and issue communication. They outline specific steps for successful strategic implementation and provide insights into how content and PR platforms can optimally support your communications team.

In our webinar, you will find out about:

  • The clear distinction between issue communication and crisis communication—and why it is so important.
  • The most important steps and best practices for effective communication in both areas.
  • The role tech platforms play in issue and crisis communication – and the contribution Scompler and Presspage can make.

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Integration: Scompler and Presspage

From strategy to press release, without copy-paste and with more consistency.

More on the integration

About Presspage

Presspage is a European all-in-one platform for modern media relations and PR communications. It enables communications teams to efficiently create, publish, and distribute PR content in a targeted manner. With a digital media page as a central communication hub, over one million verified media contacts, and an integrated distribution suite, Presspage helps PR teams proactively shape communication, simplify processes, and maintain full control over messages—quickly, securely, and strategically.

Bart Verhulst, co-founder of Presspage.

Bart Verhulst

Co-Founder, Presspage

Bart Verhulstis an experienced entrepreneur in the field of communication technology (CommTech), a university lecturer, and a PR consultant with proven expertise in crisis communication. He supports communication teams worldwide in remaining capable of acting and communicating strategically in exceptional situations.

Portrait of Michael Schmitz, Head of Business Development at Scompler, smiling with glasses against a light background.

Michael Schmitz

Head of Business Development & Partnerships, Scompler

Michael Schmitz works with consulting and technology partners to develop solutions that enable Scompler's customers to operationalize their content strategy.