Webinar recording
Identify trend topics early on
Identifying the trend topics of tomorrow
Webinar recording from April 30, 2024
Get to know trend topics fo tomorrow already today! With pressrelations' innovative FirstSignals® research method, trending topics can be identified at an early stage. Their seamless integration into Scompler enables teams to position themselves ahead of all competitors on industry-relevant trending topics.
Learn from Oliver Heyden of pressrelations and Michael Schmitz of Scompler how to identify emerging trends with high relevance potential before they become big, and how you can use these insights for targeted topic planning and thought leadership tailored to your company.
In our webinar, you will find out about:
- Preparing for the future: Strategic topic planning: How to successfully plan and implement strategic communication: Topic-centered, cross-channel, and forward-looking, so you are prepared for all eventualities in the future.
- Recognizing the future: Trend analysis with FirstSignals®: The trend is your friend! Discover the innovative features that are transforming topic identification with predictive analytics, including buzzword analysis, crawlers, and trend curves.
- The future is now! Practical example in Scompler: FirstSignals® unleashes its full power in combination with Scompler. How trend analysis is operationalized and increases the timeliness and relevance of strategic content planning.
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From trend analysis to content strategy in our webinar
Watch the session as a recording
Michael Schmitz
Scompler Technologies, LLC
As Head of Business Development & Partnerships, Michael Schmitz advises Scompler's clients on how to successfully operationalize their content strategy.
Oliver Heyden
pressrelations GmbH
Oliver Heyden works as Chief Strategy Officer for pressrelations GmbH. He has more than 20 years of experience in the media intelligence industry.