Blog on strategic content marketing

Here you will find lots of information, concepts, methods, approaches, theory and practice on the subject of "Strategic Content Marketing", or SCOM for short. We hope you enjoy reading and gain valuable insights.

AI and content strategy: a blessing and a curse for marketing

AI and content strategy: a blessing and a curse for marketing

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Only 25% use data from market and opinion research in PR and marketing

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Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"

Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"

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Planning with data, but the right way! Recommendations for data-based content and communication management

Planning with data, but the right way! Recommendations for data-based content and communication management

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Scompler among the 20 fastest growing tech companies in Germany

Scompler among the 20 fastest growing tech companies in Germany

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Purpose and stratecution: implementing content and communication strategy in everyday life

Purpose and Stratecution: How to implement your content and communication strategy in everyday life

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Winnetou-Shitstorm media system analysis

How broken is our media system? Follow-up to the invented Winnetou shitstorm

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Scompler and Mediamoss launch SCOM|MOSS

Scompler and Mediamoss launch SCOM|MOSS

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Interview: Christoph Moss on newsrooms, topic management and Scompler

Interview: Christoph Moss on newsrooms, topic management and Scompler

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Relevant trend content marketing strategy

The only relevant trend in content marketing: strategy!

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Expert panel: How does the strategic come into strategic content marketing?

Expert panel: How does the "strategic" get into "strategic content marketing"?

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Manage content across channels and in a topic-centered way

"If you want to manage content across channels and in a topic-centered way, you can no longer avoid Scompler !"

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Content marketing meets newsroom: We have to stop thinking from the channel!

Content marketing meets newsroom: We have to stop thinking from the channel!

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Integrated communication - strategic, topic-centered and across silos

Integrated communication - strategic, topic-centered and across silos

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Interview Michael Schmitz Change to virtual newsroom

Interview: Michael Schmitz on the switch to the virtual newsroom

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Content Marketing HRS Visibility, transparency, transformation

Content marketing at HRS: visibility, transparency, transformation

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No alternative to content strategy and content marketing

From Lange's point of view: No alternative to content strategy and content marketing

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Content strategy: from marketing technique to management discipline

Content strategy: from marketing technique to management discipline

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Presentation of strategic content marketing

Presentation: Strategic content marketing - from marketing technique to management discipline

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Live presentation: Strategic content marketing

Live presentation: Strategic content marketing - from marketing technique to management discipline

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The SCOM Framework: 12 insider tips plus checklists for strategic content marketing

The SCOM Framework: 12 insider tips plus checklists for strategic content marketing

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Newsroom Organization Scompler SUVA

Newsroom organization with Scompler at SUVA: "We talk more about content"

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How the strategy gets into the content

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Newsroom concept: a content strategy, uniform planning, shared success

Newsroom concept: a content strategy, uniform planning, shared success

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The six stages of content operations

The six stages of content operations

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SCOM strategy flower

The SCOM strategy flower

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10 steps to strategic content marketing

10 steps to strategic content marketing

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Content marketing tools - HubSpot vs. Scompler

Content marketing tools - HubSpot vs. Scompler

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Content strategy implementation

Content strategy is only as good as its implementation

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Long-term benefits beat short-term fascination: content marketing is more than just a cool campaign!

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Why personas are more than the familiar target groups with a face and a pet

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A content strategy requires a degree of change management

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Blog parade: Theme plan, editorial plan, production plan

Blog parade: Topic plan, editorial plan, production plan. When do you need what for what in strategic content marketing?

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The 8 levers of strategic content marketing

The 8 levers of strategic content marketing

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The incredible stupidity of the advertising industry

The incredible stupidity of the advertising industry

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Clever content marketing explained simply 4 P classic marketing

Clever content marketing explained simply - with the 4 Ps of classic marketing

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