November 26 at Schott AG in Mainz
CommTech Summit 2025: AI in communication
Das Unternehmenskommunikationstreffen
Servant or strategist? From output to real impact with AI
Lecture on 26.11. at 16:30
Artificial intelligence is changing the world of communication - faster, more complex and more exciting than ever before. But the key question is: is AI driving us, or are we driving AI?
In a breakout session , Maximilian Miguletz shows how communication teams can use AI in a targeted way instead of letting it overrun them. In our session you will find out:
- How AI accelerates communication without creating chaos,
- how you set strategic guard rails,
- and how AI is becoming a real team player - instead of an end in itself.
Date: Wednesday, November 26, 2025
Time: 09:00 - 18:00
Location: Schott AG, Hattenbergstraße 10, 55122 Mainz
Servant or strategist? From output to real impact with AI
Björn Bröhl, CEO and Managing Director, Scompler Technologies GmbH
Artificial intelligence is radically changing communication. It accelerates, automates and scales - and confronts teams with the question: are we driving AI or is it driving us? Many AI deployments come to nothing: without strategic clarity, AI often only amplifies existing chaos and operational noise. Only those who manage AI in a targeted manner achieve impact - and retain control.
In this session: How communication teams steer instead of being driven. How to meaningfully integrate AI into planning, coordination and production within strategic guard rails. And how to integrate AI into a functioning system as a team player - not as a replacement.