Interactive infographic: How to feed the content monster without being eaten

The “content monster” wants to be fed. Day after day. In some industries, hour after hour. And if you’re not careful, it will devour you. This infographic is designed to provide a concise overview of what you can and must do: discover interesting content both internally and externally, gather and evaluate ideas, plan, produce, publish, interact with the content, and then analyze it. The foundation is a content strategy. And to make it efficient, you should not only create content yourself (“content creation”) but also curate content from other sources: Otherwise, you’ll hardly be able to generate the volume you need at a reasonable cost. And don’t worry: “content curation” is a perfectly valid tool of content marketing that can create real added value—both for you and for your readers! When you hover your mouse over the graphic, small dots appear. The explanations are then displayed on mouseover. And we’d love it if you could give us some brief feedback on this infographic below.

"Marketing" is usually defined as "a concept of holistic, market-oriented corporate management aimed at satisfying the needs and expectations of customers and other stakeholders." And this is precisely the task we have in communication. So if we apply the term consistently, we can define content marketing as "a concept of holistic, market-oriented communication management to satisfy the (information) needs and expectations of customers and other stakeholders." Simple, right?