Interactive infographic: How to feed the content monster without being eaten

The "content monster" needs to be fed. Day after day. In some industries, hour after hour. And if you're not careful, it will eat you alive. This infographic is designed to give you a concise overview of what you can and must do: discover interesting content internally and externally, collect and evaluate ideas, plan, produce, publish, interact with it, and then evaluate it. The basis is a content strategy. And to make it efficient, you should not only create content yourself ("content creation") but also curate third-party content: otherwise, you will hardly be able to achieve the volumes you need with a reasonable amount of effort. And don't worry: "content curation" is a very valid means of content marketing with which you can create real added value – both for yourself and for your readers! When you move your mouse over the graphic, small dots appear. Hovering over them will display explanations. We would appreciate your brief feedback on this infographic below.

"Marketing" is usually defined as "a concept of holistic, market-oriented corporate management aimed at satisfying the needs and expectations of customers and other stakeholders." And this is precisely the task we have in communication. So if we apply the term consistently, we can define content marketing as "a concept of holistic, market-oriented communication management to satisfy the (information) needs and expectations of customers and other stakeholders." Simple, right?