Webinar recording

Content Collaboration at Covestro

Aligning Marketing & Communication and Empowering Global Change

Integrated communication and marketing at Covestro

Webinar session on November 18, 2025

How can global teams break down silos, align marketing and communication and drive real transformation?

At Covestro, one of the world's leading materials manufacturers, this very challenge led to a comprehensive change project that redefined the collaboration between marketing and communications worldwide.

In our webinar, you will find out about:

  • Why collaboration in communication and marketing is a strategic priority at Covestro
  • How Pantarhei's change management approach ensures acceptance and willingness to change in all teams
  • How working with Scompler enables strategic topic planning and increases efficiency in day-to-day collaboration
  • The specific effects of the new way of working - from greater transparency to more consistent coordination with stakeholders

This video is provided by YouTube. To watch it, please adjust your cookie settings.

Portrait of Royce Zhang for the Covestro webinar topic content collaboration.

Royce Zhang

Senior Campaign Manager & CoCo Lead, Covestro

Royce Zhang leads the transformation of Marketing and Communications at Covestro, driving organizational change towards a more connected and data-driven way of working. She is project lead of the Content Collaboration initiative including the implementation of Scompler as a unified campaign and content ecosystem that combines strategy, creative and technology.

Markus Kirchschlager from PANTHARHEI explains modern webinar content collaboration strategies for digital teams.

Markus Kirchschlager

Managing Director Tech & Communications, PANTHARHEI Corporate Advisors

Markus Kirchschlager leads the CommTech departement at PANTARHEI Advisors and advises companies on how to navigate the fragmented landscape of AI, EX, CX and newsroom platforms. He works with leading DAX 40 companies and family businesses to align technology with strategy, governance and trust.

Portrait of Alexander Wolf for the Scompler webinar Content Collaboration for Optimizing Modern Team Workflows.

Alexander Wolf

Senior Customer Consultant, Scompler Technologies

As a senior customer consultant, Alexander Wolf works closely with the communications and marketing departments of Scompler's customers on a daily basis. Scompler is an industry-wide software solution for strategic content planning and implementation in internal and external communications, social media, newsrooms, and marketing.