Webinar recording

DHL Group as a driver for integrated communication

How to achieve global collaboration with one central content platform

Integrated corporate communications at the DHL Group

Webinar recording from April 1, 2025

How does DHL Group's corporate communications department manage to communicate its topics efficiently, with maximum reach and across teams and national borders? Faced with a growing number of channels, increasingly complex topics and diverse target groups, DHL Group's Employee Communications department decided to make a strategic change in 2021: the introduction of Scompler as its central content platform.

The goal: greater efficiency, clearly focused topics and closer collaboration—regardless of location and time zone. Since then, the project has developed rapidly: social media and media relations have been added, as well as teams of communicators based in the US, Singapore, and South Africa.

In our webinar, you will find out about:

  • Initial situation and project launch: How internal communication at the DHL Group initiated change
  • Integration of Scompler and the development towards integrated communication: managing topics across all touchpoints and leveraging synergies
  • Practical success, project growth, and future plans: How closer collaboration with social media and media relations works on one platform—and what comes next

About DHL Group

The DHL Group is the world's leading logistics provider. The group combines two brands: Deutsche Post, Europe's leading postal and parcel service provider, and DHL, which specializes in international shipping, freight transport, supply chain management, and e-commerce. The company employs over 600,000 people worldwide and is represented in more than 220 countries and territories.

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Integrated communications at DHL Group

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As a specialist at the DHL Group, Marcel Plexnies presents forward-looking approaches to integrated communication.

Marcel Plexnies

Strategic Internal Communications Manager, DHL Group

As Strategic Internal Communications Manager, Marcel Plexnies has closely supported and promoted the integration of Scompler as a central planning platform in DHL Group communications from the very beginning.

The portrait shows Markus Elsen, Strategic Account Director at Scompler.

Markus Elsen

Strategic Account Director, Scompler

As Strategic Account Director at Scompler, Markus Elsen advises communicators, particularly those in logistics and corporate communications, on their content strategy and content planning.

Newsroom change at Berliner Volksbank

In the webinar recording, you can learn more about the structure of the newsroom at Berliner Volksbank, the importance of external consulting, and the parallel integration of Scompler as a newsroom platform.

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