Webinar recording
What remains of the newsroom change at Berliner Volksbank
Roles, strategies, and processes in the corporate newsroom
Newsroom review with Berliner Volksbank, Scompler, and CRTN
Webinar recording from January 27, 2025
A newsroom rollout is a mammoth project: often scheduled to take several months, with numerous responsibilities, retrospectives and external partners. We take a look at the newsroom change at Berliner Volksbank - the challenges at the beginning, the rethinking during the process and the introduction of new newsroom software. How did the staff react to the changes, how was it possible to manage day-to-day communication in parallel and how does the team now work together - in terms of roles, processes and a joint communication strategy?
In our webinar, you will find out about:
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Working methods before the newsroom: Excel spreadsheets, more and more channels, and parallel messages at Berliner Volksbank
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Recap of the change process: Insights into the topic architecture, channel strategy, KPIs, and their mapping in central newsroom software
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Review based on key newsroom theses: exchange on new roles, the operationalization of the communication strategy, and acceptance of the newsroom
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The newsroom of Berliner Volksbank
Watch the session as a recording
About Berliner Volksbank
Berliner Volksbank eG is the largest regional cooperative bank in Germany. It employs around 1,800 people and serves over 220,000 members, private customers, and businesses. The brand and corporate communications team is organized in a corporate newsroom—supported by newsroom consulting firm CRTN and Scompler, the software for strategic communications planning.
Paul Stade
Head of Image Campaigns & Content Marketing Department, Berliner Volksbank
As head of the Brand and Corporate Communications department, Paul Stade was closely involved in setting up the corporate newsroom at Berliner Volksbank.
Jasper von Hardenberg
Founder of CRTN Marketing
Jasper von Hardenberg and his team support Marketing and Corporate Communications in developing a communications strategy and introducing a newsroom, among other things.
Michael Schmitz
Head of Business Development & Partnerships, Scompler
Michael Schmitz works with consulting partners to develop solutions that enable Scompler's customers to operationalize their content strategy.