Strategic Media Relations
- How specialized tools optimize the media relations cycle - from planning to analysis
- Detailed insights into topic-centered communication with three combined tools
Open questions from the webinar
Some questions remained unanswered in the webinar chat - you can find the answers from our speakers here.
Scompler does not have an interface with Zimpel. However, the data can be integrated into Scompler via widgets and dashboards.
The database with 1.2 million contacts worldwide is provided by partner Agility PR Solutions. Customers can also commission free research projects on niche topics or specific regions.
Journalists can topics on the story page. They can also follow specific companies. Thirdly, PR professionals can search our database and topic journalists with topic that are relevant to them.
When communicating with journalists, it is sufficient to rely on legitimate interest as the legal basis for sending press releases. The prerequisite is that you find out in advance whether the persons topic in the topic , which you can do with the help of the database, among other things. It is important that recipients can easily unsubscribe from emails at any time.
We don't have any specific evaluations, but the Mynewsdesk domain is a trustworthy source. However, what is much more important for acceptance is the report itself, how relevant the topic , and how it has been presented.
Companies can set up their own sender address.
Zimpel focuses primarily on journalist data from the DACH region, which is only part of our solution. Cision is more comparable to Mynewsdesk and offers a variety of software solutions that are not combined in one tool. What we also offer: An intuitive AI-supported solution with a digital newsroom (content hub).
Michael Schmitz
Scompler Technologies, LLC
As Head Partner & Solutions, Michael Schmitz works with consulting and technology partners to develop solutions that enable Scompler's customers to operationalize their content strategy.
Oliver Plauschinat
Landau Media
Oliver Plauschinat is Head of Business Development at Landau Media C Solutions and an expert in media monitoring, media analysis and press reviews.
Kristina Pilkinton
Mynewsdesk
Kristina Pilkinton is Country Manager of Mynewsdesk DACH. She was previously Sales Director at the SaaS company, which now also focuses on AI-optimized PR.
Media relations with Scompler, Landau Media, and MyNewsdesk
In the dynamic world of media communications, where the focus has long since moved beyond traditional press releases and journalist relations, one key question takes center stage: How can media relations contribute to increasing the value of your company and topics strategic topics ? The answer lies in carefully selecting the right technologies.
In this joint webinar with Landau Media and Mynewsdesk, you will learn how our combination of tools can seamlessly map the entire communication cycle—from strategic planning to content production and distribution to in-depth analysis. Our experts Kristina Pilkinton (Mynewsdesk), Oliver Plauschinat (Landau Media), and Michael Schmitz (Scompler) will discuss trends and the future of media relations in this free webinar.
A topic-centered approach to communication and media work enables strong storytelling and, with the help of a consistent database, the insights that illustrate the contribution of your communication to corporate value.
The integration of specialized tools optimizes the entire media relations cycle. We highlight the advantages of a best-of-breed approach, especially for corporate communications and media relations.
Every platform provides valuable data and insights. But the real power unfolds when all analyses converge in a central system, the topic. This "single point of truth" optimizes your media relations by ensuring that all relevant information is centralized and visually presented.