Webinar recording
Systematic topic strategy
How corporate goals become a strong thematic architecture
How to design your topic strategy in a targeted and efficient manner
Webinar recording from July 16, 2024
Strategic communication is a key success factor in the stakeholder world. In our webinar, Michael Schmitz, Head of Business Development & Partnerships at Scompler, and Christoph Lautenbach, Managing Director of Lautenbach Sass, will show you how to design your topic strategy and communication planning in an efficient and targeted manner.
It is essential that the communication strategy reflects the company's overarching goals and vision. This creates a coherent direction and strengthens the brand identity.
A well-thought-out topic architecture helps to create relevant and appealing content that both supports your business goals and appeals to the interests of your target groups.
Identifying and prioritizing relevant topics crucial. Learn how to topics that are important to your stakeholders and support your communication goals.
Linking stakeholder interests with corporate goals creates sustainable and effective communication that promotes trust and commitment.
White paper: From corporate strategy to topic architecture
Read about different perspectives and methods for sustainable thematic architecture
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From corporate strategy to topic architecture
Watch the session as a recording
Michael Schmitz
Head Business Development & Partnerships
Michael Schmitz works with consulting and technology partners to develop solutions that enable Scompler's customers to operationalize their content strategy.
Christoph Lautenbach
Managing Director, Lautenbach Sass
Christoph Lautenbach is Managing Partner at LAUTENBACH SASS and supports communications teams in the development of communications strategies and the organization of communications departments.