Corporate Communications

Mirko Lange's talk at the #d2mtalk special - "Communication in the age of the excitement society"
Planning with data, but the right way! Recommendations for data-based content and communication management
Purpose and Stratecution: How to implement your content and communication strategy in everyday life
The invented Winnetou shitstorm: Chronology of a media failure
Interview with Carsten Rossi: The magazine must become the strongest channel in the internal ecosystem
Integrated communication - strategic, topic-centered and across silos
The content gap: Between customer journey and customer experience
The SCOM Framework: 12 insider tips plus checklists for strategic content marketing
The SCOM presentation Good content
The SCOM presentation substance, staging and distribution
The SCOM presentation content brand
The SCOM presentation Content Radar
The SCOM presentation topic structure
Newsroom organization with Scompler at SUVA: "We talk more about content"
Newsroom concept: a content strategy, uniform planning, shared success
The six stages of content operations
Whitepaper on the Content Maturity Matrix
The SCOM strategy flower