September 12 and 13, 2024 in Berlin
Between optimization and transformation of communication: Our presentation at the 2024 Communications Congress!
Between optimization and transformation: How dolphins master the waves of communication!
In September 2024, the Communications Congress, Europe's largest event for the PR industry, took place for the 21st time. Scompler was once again a partner this year. How can established communication processes be improved and new mindsets developed?
Björn Bröhl, CEO of Scompler, answered these questions in his presentation. He presented practical examples and strategies that illustrate how both can be successfully implemented in everyday working life – and what squirrels and dolphins have to do with it.
Date: Thursday, September 12 – Friday, September 13, 2024
Location: bcc Berlin, Alexanderstraße 11, 10178 Berlin
Our presentation at the 2024 Communications Congress
This video is provided by YouTube. To watch it, please adjust your cookie settings.
Between optimization and transformation: How dolphins master the waves of communication!
Björn Bröhl, CEO and Managing Director, Scompler Technologies GmbH
In a time of rapid technological and social change, communication faces a dual challenge: the continuous improvement of established processes and the courageous development of new mindsets. Scompler has identified six key mindsets that guide communications departments—often unnoticed.
These mindsets influence everything: from goal setting and prioritization, planning and process design to tool selection, success measurement and the use of artificial intelligence? Which mindset influences the way you work? And what role do dolphins and squirrels play in this? Find out exciting details in Björn's Expert Session.
Meet the Scompler team at industry events!
Find out more about upcoming events and trade fairs where we can meet in person and exchange ideas.