June 3 and 4 in Cologne
CMCX 2025: How marketeers make themselves irreplaceable
Content needs attitude, structure, and relevance—now more than ever.
For communication and marketing to truly contribute to value creation, more than just isolated measures are needed: it's about a sustainable content strategy, the right mindset, and a clear common direction. Transparent collaboration, the smart use of tools and technology, bold storytelling, and a genuine enthusiasm for innovation are indispensable today.
CMCX 2025 was the perfect place to take this idea further: learning about best practices, gaining new inspiration, and networking with other thought leaders from the industry.
We at Scompler were there as the lead partner and held three sessions demonstrating how modern communication management can be successful—strategically, efficiently, and with an impact on business.
CMCX 2025
Date: Tuesday, June 3 – Wednesday, June 4, 2025
Time: 9:20 a.m. – 5:30 p.m.
Location: Dock², Santos, and Harbour.Club in Cologne
Panic about AI? How marketers can overcome their fears—and make themselves irreplaceable
Björn Bröhl, CEO and Managing Director, Scompler Technologies GmbH
In times of AI tools such as ChatGPT, DALL-E or Midjourney, you as a communication professional are faced with the crucial question: Will your work soon be automated - or do you have the chance to rise strategically?
Now is the time to redefine your value as a strategic advisor to business leaders. Instead of being afraid of artificial intelligence, you should rethink your role with AI - as someone who links technology to business goals and aligns the content compass in a data-driven world.
In his keynote speech, Björn Bröhl shows that AI and strategy are not a contradiction in terms, but perhaps the most important combination for your future in marketing and communication.
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Holistic campaign planning with marketing & communication: best practices for your next editorial conference
Alina Lackerbauer, Senior Content Marketing Manager, and Alexander Wolf, Senior Customer Consultant at Scompler
Scenes from an editorial conference: The next big launch is coming up and marketing is busy planning the right campaign. But wait a minute! Corporate Communications also wants to have a say - and HR is often there too.
Alina Lackerbauer and Alexander Wolf from Scompler demonstrate in a practical way how marketing and corporate communications can work together optimally in campaign management—from strategic planning to operational content creation. They report on what both teams bring to the table, how synergies can be identified and exploited, and why holistic topic management ultimately pays off for both sides.
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Changing content platforms? It won't hurt! LANXESS revamps its communication processes with Scompler
Denis Koloper, Head of Sales at Scompler, Mark Mätschke, Head of Local and Trade Press & Global Editor-in-Chief, LANXESS
From one content platform to the next within a few weeks – across all country organizations in the group? Mark Mätschke, editor-in-chief and newsroom manager at LANXESS AG, provides insights into global communications management and reports on how a short-term platform change can be successful even across national borders. Together with Denis Koloper from Scompler, he looks back on the strategic realignment of communications, success factors in global onboarding, and five key narratives that drive communications work at Scompler.
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