September 17 and 18, 2025, in Cologne

DMEXCO 2025: Content strategies for the marketing world of tomorrow

To the lectures

Scompler at DMEXCO 2025: Content strategies for tomorrow's marketing world

DMEXCO 2025

Date: September 17-18, 2025
Time: 09:00 - 18:00
Place: Exhibition hall Cologne

Rethinking marketing communication - with strategy, CommTech and attitude.
Only with a clear strategy, an integrated approach and the right mindset can content still have a real impact in the age of artificial intelligence. Efficient processes, intelligent tools and bold storytelling are crucial today to make communication fit for the future.

DMEXCO 2025 is the ideal place for us to topics these topics : meeting thought leaders, exchanging ideas, and discussing the future of marketing and communication together.

Scompler will be participating for the first time in 2025 – with its own booth, a masterclass with our customer thyssenkrupp steel, and a session led by our managing director Björn Bröhl.

Content management without chaos: How thyssenkrupp Steel strategically manages communication & marketing

Alexander Wolf from Scompler together with Christiane Hoch-Baumann and Mark Stagge from thyssenkrupp Steel

How can internal and external communications, press relations, marketing, and social media be orchestrated on a central platform? In this masterclass, Christiane Hoch-Baumann and Mark Stagge from thyssenkrupp Steel, together with Alexander Wolf from Scompler, show how a cross-functional corporate newsroom can become a reality, why a shared platform for all communication activities is needed, and why social media is the essential place where communication and marketing teams come together.

  • What you will take away from this session: how to make communication topic-centered
  • and plans across channels which roles and skills are important in the corporate newsroom
  • Best practices from practice on how the teams at thyssenkrupp Steel work together efficiently and utilize synergies in content work.

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AI in marketing: threat or liberation?How marketing managers are now taking strategic leadership

Maximilian Miguletz, Director Strategic Communications & Toni Liebetrau, VP Sales

Artificial intelligence is here - and it's changing everything. Tools such as ChatGPT, Midjourney and DALL-E are turning established processes upside down. Many marketing teams are reacting with uncertainty: Will creative work be replaced? Will budgets be cut? Will marketing be completely automated?

The better question is:

How can marketing managers actively shape this development - and position themselves as strategic pilots in the data-driven organization of tomorrow?

In this presentation, Björn Bröhl shows why AI is not a loss of control, but rather a unique opportunity to realign the focus in marketing:
Away from reactive campaign management—towards the strategic orchestration of topics, messages, and technologies.

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