Corporate Communications
Align communication with strategy, goals and messages
Strategy, narrative and implementation are decoupled from each other? This makes communication ad-hoc and arbitrary.
In many organizations, corporate communication is still known as a hard-working service provider rather than a strategic sparring partner - often because its own contribution to the company's success is not measurable and visible enough.
With Scompler, narratives become the basis of corporate communications—for consistent messages that promote trust and corporate success.
- Linking goals and messages with campaigns, stories and channel activitiesThe topic architecture ensures that corporate communication takes place along strategic core topics, is linked to defined goals and target groups and all channel measures contribute to overarching guidelines.
- Store briefings and archive tonalities and templatesIn the topic architecture - the heart of Scompler - you can plan your strategically important topics and derive specific stories and messages, which are then translated into formats for different channels.
- Score topics and target personasIn the integrated topic score, you can prioritize your topics according to relevance, effort, and strategic compatibility, thereby sharpening the focus of your corporate communications on various topics. The stored personas also make every piece of content more targeted.
- Customize workflows and optimize content productionSmall, medium-sized and large teams can use various workflow and approval functions to organize their collaboration in content production - including embedded AI support, comment functions and links to other articles.
"Scompler helps us to coordinate interdisciplinary communication work across departmental boundaries and to synchronize internal communication, social media, press and marketing more closely. Scompler has broken down silos and developed into a single source of truth to which all communication disciplines are oriented."
Maximilian Lohmann, Corporate Strategy & Communication, Atruvia AG
Arbeiter-Samariter-Bund
The Arbeiter-Samariter-Bund's association communications bring together many independent levels and requirements. As a central platform for corporate communications, Scompler helps the ASB to create transparency and communicate the brand more consistently both internally and externally using integrated processes.
Sopra Steria Germany
Sopra Steria Germany works in a newsroom organization and not only plans its corporate communication in Scompler, but also coordinates content pieces from internal communication, press, social media, marketing and employer branding in order to convey core messages across their channels.
thyssenkrupp Steel
At thyssenkrupp Steel, Scompler ensures clear structures within the Communications, Marketing, PR, and Strategy newsroom. The focus on topics rather than channels, full transparency, and measurable reports make corporate communications more efficient and add value.
What customers achieve with Scompler in their Corporate Communications
01
Communication as a value-adding factor
Every article contributes to the overarching topics and goals of the entire company. This makes corporate communication a central value driver and a partner at eye level.
02
Credible messages across all channels
Communicators no longer think in terms of their own channels, but in a topic-centered way - so that a consistent effect is created on all channels, not just a few.
03
Proactive communication instead of service providers
Communication no longer happens because other departments come up with requests - instead, it is strategically planned and anchored in topics.
04
Improved cross-team collaboration
All resources and projects are transparently bundled in one place— this simplifies collaboration, saves time and maintenance effort, and increases motivation for joint content work.
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Roundtable: Why corporate communications is more than just a service provider
More effective corporate communication with Scompler AI
Thinks like a strategist. Creates like a pro. Collaborates like a colleague.