Webinar recording
The dolphin principle as the key to an effective content strategy
About worker bees and dolphins—how do you work?
The Dolphin Principle: Recognize which mindset suits you!
Webinar recording from December 5, 2023
Do you work reactively like a worker bee, or do you think long-term and strategically like a beaver? In this practical webinar on the dolphin principle, we want participants to question themselves, their communications department, and how it works within the company. Together, we will find out how you work and what you are striving for.
In our webinar, you will find out about:
- Recognize how your communication team works with the help of six strategy animals
- Learn about the strengths and weaknesses of your mindset and how to transform them in the Q&A webinar on the dolphin principle.
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The Dolphin Principle in the Webinar
Watch the session as a recording
How does your communications team work?
Based on more than 350 newsroom projects, we have therefore defined six basic principles that guide communication teams—often subconsciously. Using six strategy animals, we show how these principles influence everything from content strategy and process design to performance measurement. Mirko Lange, founder of Scompler and initiator of the "Dolphin Principle," will be available in the webinar to answer questions about the principles and his personal experiences in everyday work.
In our webinar on the dolphin principle, learn which principles influence your own work and that of your team, and find out how you can manage them more consciously. The focus should not only be on the success of the company, but above all on a fulfilling way of working for communicators.
Three operational and three systemic strategy animals illustrate how communication teams think, react, structure their work, collaborate with other departments, and contribute to the company's history. Together, we will find out which animal suits you and your team, and what that means for your everyday work.
Communication is transforming from the operational world (squirrel, worker bee, fox) to the systemic world (beaver, dolphin, butterfly) - with more leadership, processes and tools. But the six strategy animals are not a ranking. Based on their strengths and weaknesses, participants learn more about their own goals and challenges.
Mirko Lange
Scompler Technologies, LLC
Mirko Lange is one of the most renowned strategy consultants for content and content marketing in the German-speaking world. He is the founder and managing director of Scompler.