The dolphin principle: six ways communication teams work
Practical webinar on December 5, 2023
Of worker bees and dolphins - how do you work?
- Recognize how your communication team works with the help of six strategy animals
- Find out the strengths and weaknesses of your way of working and how to transform them in the Q-and-A webinar
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The dolphin principle: Recognize which strategy suits you!
Practical webinar on 5.12.2023 from 11:00 to 12:00.
Do you work reactively like a worker bee or do you think long-term and strategically like a beaver? In this practical webinar, we want participants to question themselves, their communications department and the way they work in the company. Together we will find out how you work and what you are aiming for.
Reactive, tactical, transformative: how does your communications team work?
Based on more than 350 newsroom projects, we have therefore defined six basic principles that guide communication teams—often subconsciously. Using six strategy animals, we show how these principles influence everything from content strategy and process design to performance measurement. Mirko Lange, founder of Scompler and initiator of the "Dolphin Principle," will be available in the webinar to answer questions about the principles and his personal experiences in everyday work.
In our webinar, recognize which principles influence your own and your team's work and find out how you can manage them more consciously. The focus should not only be on the success of the company, but above all on a fulfilling way of working for communicators.
Three operational and three systemic strategy animals illustrate how communication teams think, react, structure their work, collaborate with other departments and contribute to the company story. Together we will find out which animal suits you and your team and what this means for your day-to-day work.
Communication is transforming from the operational world (squirrel, worker bee, fox) to the systemic world (beaver, dolphin, butterfly) - with more leadership, processes and tools. But the six strategy animals are not a ranking. Based on their strengths and weaknesses, participants learn more about their own goals and challenges.
The Speaker
Mirko Lange
Scompler Technologies, LLC
Mirko Langeis one of the most renowned strategy consultants for content and content marketing in the German-speaking world. He is the founder and managing director of Scompler.