September 23 and 24, Cologne
DMEXCO 2026: Scompler at Europe's leading marketing and tech trade fair
DMEXCO 2026: Strategic marketing and AI as enablers
Scompler will be exhibiting at DMEXCO 2026! This marks our second time attending Europe’s leading conference on all things digital marketing and technology. In addition to our own booth—where we’d love to chat with you and let you try out our platform in person—we’ll be presenting two talks at the event. You can find video recordings of our talks below!
DMEXCO 2026 - Digital Marketing Exposition & Conference
Date: Wednesday, September 23 – Thursday, September 24, 2026
Location: Cologne Exhibition Center, Germany
"AI Won't Save You, Your Data Will": Session with E.ON Germany and Scompler
F**k the noise! Your brand needs meaning, not more content
Scompler Presentation at DMEXCO 2026
AI won't save you. Your data will. Inside the backbone of E.ON Deutschland's communications.
In many communications teams, data is still a foreign concept-something no one quite dares to touch. At E.ON Deutschland, it has become second nature: an essential part of everyday communications work. This masterclass shows how. With Scompler, E.ON Deutschland introduced a platform that doesn’t just centralize content planning and workflows-it has become the key to a solid data foundation for communications. That’s the foundation E.ON Deutschland is now building upon, sharing at DMEXCO which data products and AI agents truly enhance communications expertise rather than being tacked on without a plan. A hands-on look at data foundations and how strategic corporate communications actually works.
Manuel Franz Riegel
Senior AI Communications Manager | E.ON
Alina Lackerbauer
Senior Content Marketing Manager | Scompler
Date: Wednesday, September 23, 2026, 1:00 p.m. – 1:30 p.m.
Location: MC6A, Cologne Exhibition Center, Germany
Scompler Session at DMEXCO 2026
F**k the noise! Your brand needs meaning, not more content.
We’ve learned how to scale content. Now it’s time to scale meaning. Marketing plans campaigns, communications drives narratives, AI generates content-and the brand emerges somewhere in between? No! More activity, more channels, and more content don’t automatically lead to greater impact; instead, they often lead to even more noise. F**k the noise! It’s time to scale relevance.
Björn Bröhl explains why strong brands aren’t built through output, but through a shared strategic direction. Why “One Voice” requires more than just brand guidelines. And how marketing, communications, and AI can work together within a Strategic Comms Operating System to turn many voices into a clear direction.
A session for anyone who’s had enough of content noise-and wants to refocus brand communication on impact.
Date: Wednesday, September 23, 2026, 11:10 – 11:30
Location: Tech Stage, Cologne Exhibition Center, Germany
